Do You HATE Marketing?
One thing is certain...Life is never certain
You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended up choosing a career as a healer. You probably didn’t plan on a career in marketing.
Many acupuncturists find that they are capable, committed, even passionate, but also a bit lost when it comes to attracting the patients they need to run a successful practice. They do all the right things, or at least they think they do, but the patients don’t come. Too many of these practices fail; too many good healers are lost to the profession.
Let’s fix that
Before we get into any of the details about coaching, the first thing you need to realize is that you are running a business. Like it or not, you are a businessperson. If you’re not comfortable with that notion, for whatever reason, you need to change your thinking. Perhaps some of us associate business with greed. This is wrong. Business merely means an equitable exchange of value. You provide valuable care, and your patient provides remuneration for that care.
It is a fair exchange.
Furthermore, if the exchange does not happen, you will not be able to provide care for long. In other words, if you can’t make a living from your practice, you can’t help anyone. Therefore, no matter how altruistic your motives, your first priority MUST be building a successful practice where you can make a good living. This will enable you to help the most people and do the most good.
One thing is certain...Life is never certain
You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended up choosing a career as a healer. You probably didn’t plan on a career in marketing.
Many acupuncturists find that they are capable, committed, even passionate, but also a bit lost when it comes to attracting the patients they need to run a successful practice. They do all the right things, or at least they think they do, but the patients don’t come. Too many of these practices fail; too many good healers are lost to the profession.
Let’s fix that
Before we get into any of the details about coaching, the first thing you need to realize is that you are running a business. Like it or not, you are a businessperson. If you’re not comfortable with that notion, for whatever reason, you need to change your thinking. Perhaps some of us associate business with greed. This is wrong. Business merely means an equitable exchange of value. You provide valuable care, and your patient provides remuneration for that care.
It is a fair exchange.
Furthermore, if the exchange does not happen, you will not be able to provide care for long. In other words, if you can’t make a living from your practice, you can’t help anyone. Therefore, no matter how altruistic your motives, your first priority MUST be building a successful practice where you can make a good living. This will enable you to help the most people and do the most good.